Lighting The West
In conjunction with Wyndham City, Mooney Valley, Maribyrnong and Hobsons Bay Councils, Lighting the West campaign saw the upgrade to over 26,000 energy efficient street lights across the municipalities. The campaign aimed to be highly beneficial to residents and the community by driving behavioural change and educating residents in cost saving and energy efficient ways. The campaign saw competition launches, online and social media, outdoor advertising across all major shopping centres and individual messaging throughout various communication pieces.
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